Case Study
TrailerCentral CRM (Zend)
Apr 2018 – Jun 2025Web Developer
TrailerCentral
What It Does
Expanded the Zend CRM with campaigns, messaging, and lead auto-assignment notifications.
Project Snapshot
What I Built
The original TrailerCentral CRM was build in Zend Framework. I started working on it and it became a major project of mine. The original CRM was a separate interface from the main dashboard directly linked to a dealer's main account if they opted in to the separate product. Over time more features were added, including sending basic emails, sending texts, and also email and later text campaigns. While some basic functionality existed I wrote many of these new features myself. I also implemented an auto assign script to send email notifications to dealers so when new leads come in, dealers and sales people receive notifications.